Creative Ideations
In 2019, Paintzen sought a social refresh due to their inconsistent social postings and lack of engagement. They required a strategic social calendar to increase engagement and guide audiences to their website and blogs.
The primary objective was to stimulate consumer inspiration for home painting with newly developed social assets. To ensure alignment with industry standards and existing materials for painting companies, I crafted a series of customizable social templates that mirrored their unique brand's voice while standing out from their competitors. These templates can be rotated out or easily adapted to suit their messaging requirements. Templates included static posts, animations and stories.
Once the social templates were established, I collaborated with marketers bi-weekly
to plan and align on the social calendar. Engagment increased over 105% by end of year in 2019.
Established Social Templates
New Social Static Post Examples
New Animated Social Posts Examples
