HOMAX TEX»PRO - Packaging Design & Launch Materials
Homax undertook the challenge of innovation and developed a
new product to enter the texturing market, slated for release at
The Home Depot in 2022. I was entrusted with the task of taking over this project once the branding for Homax Texpro had
been established.
With guidance and a collaborative effort involving outsourced
printers, I successfully completed the design for the cartridge,
carton, and case labels.
Additionally, I created a product manual intended to be included
inside the sprayer case. Furthermore, I personally organized a product photoshoot, partnering with an agency and overseeing the shoot in conjunction with CertaPro painters.
Lastly, for the product launch, I was responsible for creating various merchandising materials, including sell sheets, desk signs, sampling flyers, endcap headers, aisle violators, zip banners, brochures, and social media posts.
Merchandising Launch Materials
Brochure
Directed Product Photoshoot
Product Manual
